Anyone who is a fan of the West Wing TV show should remember an episode in Season 1, called "The Crackpots and These Women", where Leo refers to President Andrew Jackson who put a big block of cheese in the White House for anyone who wanted it. In the TV drama special interest groups are given access to senior staff to press their causes.
The real White House has taken this as inspiration and created their own "Big Block of Cheese Day"; this time on the internet. Specifically they are devoting a day after the State of the Union on 20th January for members of the Obama administration to answer questions on line about issues raised in the set-piece speech.
For G and P students studying Unit 4C this is useful because it is a good example of the President's administration communicating their ideas with the public. It is also a good example of when the President is trying to press his agenda in the media using the "bully pulpit" of the State of the Union.
Here is the video from the White House with a few familiar faces thrown in:
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