Essentially, he has to build a coalition of voters who have very difference and mixed opinions on issues, and don't fit into a simple left-right scale.
Interestingly, and very useful for Units 1 & 2, is his announcement of an intention to lower the voting age to 16. This is a useful point to bear in mind when contemplating voting reform in the UK; mind you it may well not be an entirely self-less act. A quote attributed to Churchill goes something like this:
"Any man who is under 30, and is not a liberal, has not heart; and any man who is over 30, and is not a conservative, has no brains."
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